How to Sell on Paytm and Magicpin via the ONDC Network (2026)

If you typed “paytm ondc seller registration” into Google, you already know the frustrating part. Paytm’s own guide to ONDC tells shoppers how to order. It says nothing to a shopkeeper. Magicpin’s guide is the same. So the search sends you in circles, or to an agent who wants ₹2,000 to “get you on Paytm ONDC”.

Here is the straight picture, from the side of the network that actually holds seller catalogues. We run a Seller App, so we see what buyer apps ask for, when they copy catalogues, and why a shop that looks fine in its dashboard is still missing from an app. That is what this page is about.

Can I register as a seller inside Paytm’s ONDC section?

We checked both apps’ own pages for this article on 4 September 2026.

• Paytm’s “ONDC on Paytm” guide (last updated 17 April 2026) tells a shopper to open the app, search “ONDC”, and pick a category — Food, Grocery, Electronics. Every step is a buyer step. There is no “list your shop” step, because the section does not have one.
• Magicpin’s “How to order food on ONDC via magicpin — 2026 Edition” (updated 21 April 2026) is a guide to ordering food. Magicpin does run a partner programme for restaurants, and we come back to that below. For a grocery, general or packaged-food shop, Magicpin is a window, not a door.

This is not a gap Paytm forgot to fill. It is how the ONDC Network is built. The network separates the two jobs a marketplace used to do under one roof: finding shoppers (the buyer app) and holding the seller’s catalogue, orders and payouts (the Seller App). An app can do one job, or both, but for your shop the door is always on the Seller App side.

So how does a shop reach Paytm, Magicpin and the other apps?

The word to remember is pull. You never push your shop into Paytm. Paytm pulls the network’s catalogue and decides what to display, under the network’s rules. The same is true for Magicpin, Mystore and every other buyer app.

📊 One listing, many windows

Here is the full path of one order, in plain words:

Three things follow from this table, and they answer most of the questions people bring us:

1. There is no separate account per app. One catalogue, one dashboard, one bank account. If someone tells you to “also register on Mystore” or “also register on Magicpin”, they have misunderstood the network.
2. Visibility is not instant. A buyer app has to copy you first. We cover the timing below, because it is the single most common false alarm.
3. The buyer app is not the one paying you. Money goes buyer app → Seller App → you, with a file that lists every order. Our settlement guide traces a real one, line by line.

Which buyer apps could show a grocery or general shop?

The table below is neutral on purpose. It says what each app’s own storefront is built around, so you can see where a shop like yours could appear. It does not say — and we never will say — which apps show our sellers. That answer changes app by app, city by city and night by night, and a claim we could not keep true every day is not worth printing.

📊 Buyer apps — what each storefront is built around

Last checked: 4 September 2026, against ondc.org/network-participants and each app’s own ONDC pages. Ride-booking apps on the network (Namma Yatri and others) are left out — they do not sell products.

Two honest notes on this table. First, lists like this go stale: PhonePe’s Pincode, a popular ONDC shopping app, shut down in December 2025, and older “ONDC apps” lists still show it. Our full buyer-apps list carries the date it was last checked, for exactly this reason. Second, the category column is about the app’s storefront, not a promise about your shop. What decides your shop is the next section.

Is Magicpin a buyer app or a seller app?

This confuses a lot of shopkeepers, so it gets its own three lines. Magicpin’s site links restaurants to a partner app, and it has been reported since 2024 as one of the largest food-delivery seller apps on the network. That is a restaurant channel. If you run a dhaba or a cloud kitchen, that route may suit you. If you sell atta, agarbatti, masala or papad, it is not your door. Your door is a Seller App that lists your category — and then Magicpin, or any other buyer app that switches on that category, can show you.

Why is my shop not on a specific app yet?

We wrote a full troubleshooter on why a listing is not showing — it walks the gates one by one with what to check in your dashboard. This section is the short version, aimed at the question “why Paytm but not Mystore?” or the other way round.

📊 The five silent filters

Filter 1 — category coverage is the one nobody explains

The network is split into categories the way a bazaar is split into lanes: grocery, food and beverages, fashion, electronics, home and kitchen, and more. Each buyer app decides which lanes it opens, and where. That is why the same shop can be on one app and absent from another with nothing wrong on the seller’s side. It is also why “which app is best?” is the wrong question for a seller. The right question is “which apps have opened my lane in my city?” — and the honest answer moves every month.

On Kaarobari, the live category for sellers today is grocery and packaged food — dals, masala, papad, pickles, snacks, agarbatti, household items. If your shop is in that lane, the apps marked “Yes” in the table above are the ones where your products can appear, subject to the other four filters.

Filter 2 — the radius, and a test we ran in August 2026

Every catalogue that goes out carries a serviceability tag: a location and a distance in kilometres. Buyer apps filter on that number before they show you to anyone, and they also enforce it — an order from outside the circle is refused.

Both mistakes hide you. A tiny circle (5 km) throws away most of your own city. But a nonsense circle hides you too. In August 2026 we ran a check on one buyer app’s public search, using each shop’s own location: every shop of ours set to a 50 km radius appeared; every shop set to 5,000 km did not — including two shops that had gone live on the same day. Same catalogue, same photos; only the circle differed. The fix was one number in the delivery settings, and the shops appeared after the next night’s crawl.

The practical rule: if you deliver yourself, set the circle to the distance you actually cover. If a courier ships for you, make it a deliberate all-India choice, not a number left over from setup. Our delivery guide covers both models.

Filters 3 and 4 — photos, attributes and the label block

Buyer apps enforce listing rules that come from the network’s seller guidelines: several photos per product including a clear front and back, the FSSAI licence number readable on the image for packaged food, and every mandatory attribute for the category filled. The trap is that a missing one does not lower you in results — it can remove the product on that app. Network policy (chapter 2, rule 2.3.15) lets a Seller App demand each app’s mandatory-attribute list, which is what we do when one specific app is not showing a product the others are.

The label block is the same story in law rather than in software. Packaged goods must show the maker’s name and address, net quantity, MRP, date and a consumer-care contact. Rule 2.3.8 lets a buyer app hide a product whose declaration is missing. Our labels guide shows the five fields and where they go.

Filter 5 — crawl timing

Buyer apps do not watch your catalogue live. In our delivery logs, their crawls cluster late at night, roughly between 1 AM and 3 AM, and a product typically appears on an app’s storefront 4 to 30 minutes after that app’s crawl. One more rule surprises everyone: the small “incremental” updates that flow during the day cannot introduce a brand-new shop. An app must do a full crawl before your shop exists for it. So a shop listed at 4 PM and invisible at 6 PM is normal. Check tomorrow morning. If two or three nights pass with nothing, the clock is not the problem — go back to filters 1 to 4.

📊 From listing to visible — one night

What are the steps to get listed?

1. Ready the documents. PAN card, Aadhaar (front and back photos), your bank account details in text (account number, IFSC, name as on the passbook), and either a GSTIN or a GST enrolment number — a shop cannot go live on the network without one of the two. Packaged food needs an FSSAI number. The plain checklist is on our seller documents page. No GST? You can still sell — here is how.
2. Register on a Seller App. On Kaarobari this is a phone number, an OTP and your shop details — about 10 minutes. The exact screens are in ONDC seller registration: steps, documents, fees, time.
3. Finish KYC. Upload the documents from step 1. A person reviews them, not a bot, which is why it is not instant.
4. Upload your products. Front and back photos, MRP, net quantity, the label fields, the category. This is where most shops lose visibility later, so do it properly once.
5. Set your delivery radius on purpose. Filter 2 above.
6. Wait one night, then self-check. Filter 5 above, then the 3-minute card.

If you want the whole journey from shop to first delivered order in one place, the pillar guide how to sell on the ONDC Network is the long version of this section.

What does it cost to be on these apps?

Being visible on Paytm, Magicpin or Mystore does not cost you anything extra. The buyer app earns its fee from the order, at a rate each app declares on the network — the worked example on our pricing page uses 3%. Our fee is separate, and this is all of it:

📊 A ₹1,000 delivered order — Kaarobari’s fee

Two things people miss. First, TCS and TDS are your tax, deposited against your GSTIN or enrolment number and your PAN — not a fee anyone keeps. Second, a cancelled or fully refunded order carries no fee from us at all. The pricing page has the simple version; the settlement guide linked above has the whole chain and the real timing, which is closer to a week than to “T+1”.

Frequently asked questions

“Paytm par seller registration kaise hoga? I only want Paytm, not ten apps.”

Sahi sawaal, and the honest answer is that Paytm’s ONDC section has no seller registration, so nobody can “put you only on Paytm”. You list once on a Seller App; Paytm and other apps pull the catalogue. You do not manage ten apps — you manage one dashboard. If Paytm has your category switched on in your city, and your radius, photos and labels pass, your shop can appear there. If you later want out, the account closes on one message; nothing is locked.

“Will my shop definitely show on Paytm and Magicpin?”

No one can promise that, and be careful of anyone who does. A buyer app decides which categories it opens and where; then the five filters apply. What we can promise is the seller side: your catalogue goes out on the network with the radius you set, the label block on every packaged product, and a payload we check when something looks off. The network’s own rule (2.3.3(k)) says a buyer app must show all valid results without discrimination — so once your data is clean, you have standing to escalate, and we do that for our sellers.

“Do I need a separate account, or separate stock, for each app?”

No. One catalogue, one stock count, one bank account. An order from any app lands in the same list in your dashboard. If your stock for an item hits zero, it drops from every app at the next crawl, and comes back when you restock.

“Someone is charging ₹2,000 for ‘Paytm ONDC registration’. Is it genuine?”

It is not a scam in the legal sense, but you are paying for typing. They will register you on some Seller App and hand you the login. That step is about 10 minutes, and on Kaarobari our team does it with you on a call for no charge. Also: there is no “ONDC verified” badge to buy. If someone sells you one, walk away.

“I sell without GST. Can I still be seen on these apps?”

Yes, with one condition. Without a GSTIN you need a GST enrolment number — a number from the GST portal for small sellers who sell through e-commerce, with no fee to obtain — and you can sell inside your own state. Filters 1 to 5 apply exactly the same way to you as to a GST-registered shop; the buyer app does not treat you differently.

Read next

Sources

• ONDC — Network Participants (official, live list) — ondc.org/network-participants — the page is script-rendered; if it shows nothing in your browser, ONDC’s own blog posts on ondc.org also name Paytm and Magicpin among the live buyer apps.
• Paytm — “ONDC on Paytm: A Beginner’s Step-by-Step Guide”, last updated 17 April 2026 — buyer steps only; categories Food, Grocery, Electronics.
• magicpin — “How to Order Food on ONDC via magicpin (2026 Edition)”, updated 21 April 2026 — food ordering only; restaurant partner link on the site.
• ONDC Network Policy, chapter 2 — rules 2.3.3(k) (non-discriminatory display), 2.3.8 (missing statutory information), 2.3.15 (mandatory-attribute lists), 2.3.16 (cached buyer apps must run parallel live search).
• ONDC seller onboarding guidelines — image and mandatory-attribute requirements.
• Legal Metrology (Packaged Commodities) Rules, 2011 — the declaration fields.
• PhonePe winds down Pincode — reported December 2025.
• Kaarobari delivery logs and delivery-radius check, August 2026 — crawl-window timing, storefront lag, and the 50 km vs 5,000 km radius result described above.

Written by Tejas Ahirrao, Founder of Kaarobari (Nexsol Infotech Pvt Ltd, CIN U62099MR2026PTC474666, Dhule, Maharashtra) — a Seller App in the ONDC Network. We publish what we can verify, with a date. If a figure or an app on this page looks out of date, tell us and we will re-check and correct it.