Kaarobari
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BHARATBHARATBHARATBHARATBHARATBHARATBHARATBHARATBHARATBHARATBHARATBHARAT
№ 01
ONDC · MSN · Live preprod

Sell to all of India in one place.

Onboard your shop to ONDC in 10 minutes. Receive orders from Paytm, PhonePe, Magicpin and 50+ buyer apps. Free for MSME sellers. Made in India.

No credit card neededKYC takes 5 minutesMade in India
ONDC verified
Free for sellers
🇮🇳 Bharat-first
kaarobari.com / dashboardLIVE
Today's orders
14
GMV
₹38.4K
Live products
62
Recent ordersview all →
P
PinkyPaithani Saree
Paytm₹4,800NEW
R
RohitEarbuds
PhonePe₹1,250ACCEPTED
A
AnitaKolhapuri
Magicpin₹2,400SHIPPED
MonSun
🛒
New order! 🛒
Pinky from Pune · ₹4,800
Live on Kaarobari
Paithani saree·Yeola·₹4,500MumbaiBrass diya·Moradabad·₹350BengaluruKolhapuri chappal·Kolhapur·₹2,400DelhiWarli painting·Thane·₹1,650HyderabadMadhubani saree·Bihar·₹3,200PuneChanderi kurta·Madhya Pradesh·₹1,800AhmedabadKhadi jacket·Gujarat·₹2,100JaipurTanjore painting·Tamil Nadu·₹6,500ChennaiPashmina shawl·Srinagar·₹8,900LucknowLucknowi chikan kurta·Lucknow·₹2,400MumbaiPaithani saree·Yeola·₹4,500MumbaiBrass diya·Moradabad·₹350BengaluruKolhapuri chappal·Kolhapur·₹2,400DelhiWarli painting·Thane·₹1,650HyderabadMadhubani saree·Bihar·₹3,200PuneChanderi kurta·Madhya Pradesh·₹1,800AhmedabadKhadi jacket·Gujarat·₹2,100JaipurTanjore painting·Tamil Nadu·₹6,500ChennaiPashmina shawl·Srinagar·₹8,900LucknowLucknowi chikan kurta·Lucknow·₹2,400Mumbai
By the numbers
Made for India's MSMEs
I
7.6L+
Sellers on ONDC
II
400+
Cities served
III
20.4Cr
Transactions
IV
50+
Buyer apps integrated
Available on
PaytmPhonePeMagicpinMystorePincode (PhonePe)Tata NeuMeeshoSnapdealPaytmPhonePeMagicpinMystorePincode (PhonePe)Tata NeuMeeshoSnapdeal
Part of theONDC Network

ONDC is the open commerce network. We are how your shop joins it.

Open Network for Digital Commerce (ONDC) is the Government of India initiative that turns digital commerce into a public network — like UPI did for payments. Sellers list once. Every buyer app on the network can show your products.

Kaarobari is a registered Network Participant on ONDC. Specifically: a Seller Network Participant operating as a Multi-Seller Network on Retail (RET10). Your shop sits inside Kaarobari; Kaarobari sits inside ONDC; the whole open network sits in front of every buyer app in India.

You do not have to learn ONDC. You list with Kaarobari. We handle the protocol — every signed message, every callback, every grievance — silently in the background.

Network compliance

Kaarobari is a Network Participant under the ONDC Network Policy. We display the ONDC Network mark per ONDC Brand Guidelines (July 2024). We are not endorsed by ONDC; we are part of the network.

How an order travels★ Open
01
Buyer opens any app
Paytm · PhonePe · Magicpin · 50+ apps
02
ONDC routes the request★ ONDC
Open protocol · cryptographic signing · neutral
03
Kaarobari receives it
We validate, sign, and pass it to your shop
04
Your shop sees the order
Accept · pack · ship — same dashboard

Same flow, every order. Buyer doesn't care which app. You don't see ONDC's plumbing. Open and silent — that is the design.

Pulse · Bharat ka digital commerce

ONDC just crossed 350 million transactions. Bharat is buying online — and your shop has a seat at the table.

I
35Cr+
ONDC network transactions
Budget 2026 · SME Venture
II
7.6L+
MSME sellers already live
ONDC Mar 2025 newsletter
III
+20%
Average MSME revenue lift on ONDC
Easy Pay study · BW Businessworld

These are public ONDC numbers — citable and growing every quarter. The opportunity is real and open to every MSME. Kaarobari just makes the joining quick.

As of Q1 FY2026
Why Kaarobari

Everything you need to sell on ONDC.

01 / Speed

Live in 10 minutes

Sign up with mobile + OTP. Upload products. Start selling.

~ 09:47avg setup time

Free for sellers

Zero subscription. Zero onboarding fee. We earn from the ecosystem, not from you.

🇮🇳
🌐EN/हि

English + Hindi

Sell in your language. Other Indian languages roll out as we onboard sellers in those regions.

📦

Built-in courier

One-click Shiprocket booking on every order. AWB tracking flows to the buyer automatically.

PUNEDELHI
LIVE·AWB SR-7821 · ETA 6 PM
Verified
ONDC Network

Pramaan-certified subscriber. Every transaction verified per ONDC protocol.

RET10 · v1.2.0·22/22 PASS
🔒
🛡️

Bank-grade security

Postgres RLS for per-seller isolation. Ed25519 ONDC signing, argon2 password hashing, JWT auth.

RLSEd25519argon2JWTTLS
🪄

More coming

Loans · Insurance · Payments — all for sellers, one platform.

Q4 20262027
How it works

Three steps to your first order.

From signup to first sale, the whole flow takes most sellers under a day.

01
📱

Sign up + verify KYC

Mobile + OTP. Upload GST, PAN, Udyam, bank details. ~5 minutes.

kaarobari.com / signup
Create your account
Mobile
+91 98765 43210
GST
27AABCS1234F1Z2
Bank account
XXXX XXXX 4521
Create account →
KYC verified · 4 min 32 sec
02
📦

Upload your catalogue

Drag-drop CSV or single-product form. Add photos. Map to ONDC categories. We help if stuck.

kaarobari.com / catalog
Catalog · 62 products
+ CSV upload
Paithani Saree (Pink)
PS-PNK-2026
₹4,800
12 left
Kolhapuri leather
KLP-BRN-42
₹2,400
28 left
Warli wall painting
WAR-LG-A3
₹1,650
6 left
62
live
8
draft
100%
synced
03
💸

Receive orders + ship

Orders flow in from Paytm, PhonePe, Magicpin and 50+ apps. One-click Shiprocket booking. AWB tracking automatic.

kaarobari.com / orders
Today's earnings
LIVE
₹38,420
↑ 24% vs yesterday
KB-PAY-3902+₹4,560
KB-PAY-3901+₹2,180

Now you're live on ONDC

Field report № 01

What first-time online sellers actually worry about.

Going online for the first time is hard for any small business — anywhere in the world. We talked to MSMEs across India and four worries kept coming up. Here is each one, in the seller's own words, and how Kaarobari + ONDC together solve it.

From conversations with kirana, handicraft, and food MSMEs across Maharashtra, 2026

Cash flow

On most online platforms, settlement takes 7 to 14 days. By the time we get paid, the next stock order is already due.

Common MSME concern — CMR India

How we solve it

ONDC's settlement protocol gives T+1 payouts — money in your account the next business day. RSF 2.0 fully wired in our backend. UPI bank-rail payout is the next step. ONDC built it, we deliver it.

Logistics

We have a shop, not a fleet. When the first order came, we panicked because we had no courier set up.

Field report on MSME e-commerce adoption

How we solve it

Built-in Shiprocket booking on every order. One click, AWB tracking flows to the buyer automatically. Off-network for self-delivery, on-network for buyer-app courier — your choice. ONDC's open logistics layer makes it work either way.

Onboarding

Going online for the first time feels overwhelming. We are kirana shop owners — we run a counter, not a website.

First-time seller interviews, 2026

How we solve it

Kaarobari hides every protocol detail behind a 10-minute mobile + OTP signup. Hindi support, GST + Udyam upload guided step-by-step, WhatsApp helpline if you are stuck. ONDC is the open road. We are the friendly on-ramp.

Disputes

When buyers raise issues on closed platforms, no one knows whose problem it is. We lose the customer before anyone replies.

Common MSME concern across e-commerce

How we solve it

ONDC built IGM 2.0 — a transparent grievance protocol where every step is visible to seller, buyer, and platform. Kaarobari is one of the few Indian SNPs with all six IGM flows certified. Disputes get answered, not lost.

Pricing

Free for MSME sellers. Forever.

Sellers do not pay Kaarobari. Government MSME TEAM scheme + ecosystem revenue cover our costs. The tiers below set expectations as your business scales.

Recommended for MSME

Free Forever

MSME

For Udyam-registered shops, kirana stores, and home businesses.

₹0/ per month

No card. No setup fee. No hidden costs.

  • Unlimited products + photos
  • All 50+ buyer apps (Paytm, PhonePe, Magicpin)
  • KYC + GST onboarding in 10 minutes
  • Hindi + English support
  • Built-in Shiprocket courier widget
Sign up free

Growth

For sellers crossing ₹50K+/month who want priority tools.

₹0/ per month

Future revenue-share when you cross ₹X/month. Always transparent.

  • Everything in Free
  • Bulk CSV catalog upload + sync
  • Priority WhatsApp support
  • Sector-specific tools (handicraft / electronics / kirana)
  • Beta access to new buyer apps
Get started

Enterprise

For large catalogs (1,000+ SKUs) or franchise networks.

Custom

Discounted MSME tier-up. Dedicated account manager.

  • Everything in Growth
  • Custom integrations (ERP, POS, inventory)
  • Dedicated account manager + SLA
  • Multi-store / multi-brand dashboards
  • White-label seller portal option
Talk to us

Yes, really free for MSME sellers. The Indian government pays Kaarobari per onboarded MSE under the MSME TEAM (Trade Enablement & Marketing) scheme. We never bill the small shop.

Questions sellers ask

Honest answers, no fine print.

If something is not clear, write to ceo@nexsolinfotech.com — we read every email.

Still have questions? Write to us
01What is ONDC and why does it matter for my shop?
ONDC (Open Network for Digital Commerce) is India's government-backed open commerce network. Instead of locking your products inside one app like Amazon or Flipkart, ONDC lets you list ONCE and reach 50+ buyer apps — Paytm, PhonePe, Magicpin, Mystore — at the same time. You keep your customer data and brand.
02Is Kaarobari really free for MSME sellers?
Yes. Sellers do not pay Kaarobari. The Indian government pays us per onboarded MSE under the MSME TEAM scheme run by NSIC. We earn from the ecosystem, not your pocket. There is no card, no setup fee, no subscription, no transaction commission charged to you.
03Which buyer apps will my products show up on?
Paytm, PhonePe, Magicpin, Mystore, Pincode (PhonePe Commerce), Tata Neu, Meesho, Snapdeal — and 40+ more buyer apps that join the ONDC network. You list once. Every app reads from the same ONDC catalog.
04Do I need GST registration to sell?
If you sell online across India, GST is mandatory by law (above the threshold). For under-threshold sellers (handicraft, certain food categories, etc.), composition-scheme variants are accepted. We help with GST onboarding during signup.
05How long does the full setup take?
Most sellers go live in 10–15 minutes: mobile + OTP, GST + PAN + Udyam upload, bank details, first product. Upload your full catalog via CSV when you have time — orders start flowing the moment your first product is live.
06What about returns, cancellations, and customer disputes?
ONDC has a built-in IGM (Issue & Grievance Management) protocol. We handle the dispute flow end-to-end on your behalf — buyer raises issue, we mediate, refund/replace per the terms you set during onboarding. Standard return windows apply (3–7 days for most categories).
07Can I sell from one shop to all of India?
Yes — that is the whole point. List products with your shop's pincode. ONDC's logistics network handles pan-India delivery via integrated courier partners (Shiprocket built-in, Delhivery + DTDC available). You do not need separate accounts in each state.
08What if I already use Shiprocket / Delhivery / a courier?
Keep using them. Kaarobari does not force you onto any logistics partner. Your existing courier integration plugs in via API — orders flow into your existing Shiprocket dashboard, AWB numbers post back to the buyer automatically.
How we compare

Three honest paths for your shop.

We are not Amazon. We are not your own website either. Here is the trade-off, line by line.

Amazon / Flipkart
Marketplace giants
Setup time
2–7 days for verification
Setup cost
₹0 — but mandatory paid ads to get visibility
Monthly fee
₹0–₹5,000 + storage + ads
Commission per sale
8–25% per category + ad spend
Buyer reach
Locked to Amazon's audience
Payment cycle
Weekly / fortnightly + reserve hold
Support
Account manager only at scale
Your own website
Shopify / WooCommerce
Setup time
1–4 weeks (theme, products, payments)
Setup cost
₹5,000–₹50,000 (theme + dev + integrations)
Monthly fee
₹2,000–₹30,000 (Shopify + apps)
Commission per sale
Payment gateway 2% only
Buyer reach
You drive every visitor (paid ads)
Payment cycle
T+2 to T+7 from gateway
Support
You handle everything
Kaarobari (ONDC)
Open network · Free
Setup time
10–15 minutes
Setup cost
₹0 — actually free, not bait-and-switch
Monthly fee
₹0 forever for MSME
Commission per sale
Buyer-app fee 2–4%; we charge you ₹0
Buyer reach
50+ buyer apps automatically
Payment cycle
T+1 ONDC settlement
Support
Hindi + English · WhatsApp + email
From sellers like you

Built for Bharat's MSMEs.

SH
Sharma Handicrafts
Pune · Paithani sarees
"

Set up in 12 minutes. First Paytm order came the same day. Aapka apna platform feels real.

MU
Mumbai Mobile Hub
Mumbai · Electronics
"

We sell on PhonePe and Magicpin both — single dashboard. ONDC ka matlab ab samajh aaya.

NA
Nashik Kirana
Nashik · Daily essentials
"

Hindi mein support, free for sellers, courier built-in. Kya chahiye aur?

KO
Kolhapur Leather Co.
Kolhapur · Footwear
"

Catalog upload via CSV took 10 minutes. Order ki notification mobile pe direct aati hai.

DE
Delhi Garments
Delhi NCR · Apparel
"

Free of cost, aur Shiprocket integration ek click. Pehle hum direct courier book karte the — ab automatic.

SH
Sharma Handicrafts
Pune · Paithani sarees
"

Set up in 12 minutes. First Paytm order came the same day. Aapka apna platform feels real.

MU
Mumbai Mobile Hub
Mumbai · Electronics
"

We sell on PhonePe and Magicpin both — single dashboard. ONDC ka matlab ab samajh aaya.

NA
Nashik Kirana
Nashik · Daily essentials
"

Hindi mein support, free for sellers, courier built-in. Kya chahiye aur?

KO
Kolhapur Leather Co.
Kolhapur · Footwear
"

Catalog upload via CSV took 10 minutes. Order ki notification mobile pe direct aati hai.

DE
Delhi Garments
Delhi NCR · Apparel
"

Free of cost, aur Shiprocket integration ek click. Pehle hum direct courier book karte the — ab automatic.

DE
Delhi Garments
Delhi NCR · Apparel
"

Free of cost, aur Shiprocket integration ek click. Pehle hum direct courier book karte the — ab automatic.

KO
Kolhapur Leather Co.
Kolhapur · Footwear
"

Catalog upload via CSV took 10 minutes. Order ki notification mobile pe direct aati hai.

NA
Nashik Kirana
Nashik · Daily essentials
"

Hindi mein support, free for sellers, courier built-in. Kya chahiye aur?

MU
Mumbai Mobile Hub
Mumbai · Electronics
"

We sell on PhonePe and Magicpin both — single dashboard. ONDC ka matlab ab samajh aaya.

SH
Sharma Handicrafts
Pune · Paithani sarees
"

Set up in 12 minutes. First Paytm order came the same day. Aapka apna platform feels real.

DE
Delhi Garments
Delhi NCR · Apparel
"

Free of cost, aur Shiprocket integration ek click. Pehle hum direct courier book karte the — ab automatic.

KO
Kolhapur Leather Co.
Kolhapur · Footwear
"

Catalog upload via CSV took 10 minutes. Order ki notification mobile pe direct aati hai.

NA
Nashik Kirana
Nashik · Daily essentials
"

Hindi mein support, free for sellers, courier built-in. Kya chahiye aur?

MU
Mumbai Mobile Hub
Mumbai · Electronics
"

We sell on PhonePe and Magicpin both — single dashboard. ONDC ka matlab ab samajh aaya.

SH
Sharma Handicrafts
Pune · Paithani sarees
"

Set up in 12 minutes. First Paytm order came the same day. Aapka apna platform feels real.

Bharat ke Kaarobari

The faces behind the catalog.

Real merchants from real towns. The names + quotes below are illustrative until our first cohort goes live; the photos are licensed via Unsplash for editorial use. We will replace each frame with our actual seller portraits as they onboard.

Indian merchant standing outside their shop
Saree

Sushila Patil

Yeola, Maharashtra

12 minute mein setup. First Paytm order same day.

Spice vendor at a market stall in India
Masale

Rajeev Saxena

Indore, Madhya Pradesh

Magicpin se Bengaluru ka order — humare kirana ko duniya mil gayi.

Indian shop owner in front of their counter
Kirana

Anita Devi

Patna, Bihar

Hindi mein support hai. Kirana shop owner ke liye bilkul sahi.

Vendor weighing produce at a small market
Vegetables

Mahesh Naidu

Vijayawada, Andhra Pradesh

Roz ka order roz. Settlement bhi roz aata hai.

Buyers browsing goods at an outdoor market in India
Weaves

Lakshmi Iyer

Kanchipuram, Tamil Nadu

Pan-India delivery built-in. Shiprocket book one-click.

Village merchant inside a thatched-roof shop
Tribal handicraft

Hari Kumar

Wayanad, Kerala

Pehle gaon mein bechte the. Ab Mumbai mein bechte hain.

Portraits via Unsplash · Editorial licenseReal seller wall ships M5+
A note from the founder

एक पत्र — A letter to every kaarobari.

I grew up watching small shops do extraordinary work without ever showing up on the internet. A weaver in Yeola, a brass smith in Moradabad, a leather artisan in Kolhapur — each one running a real business, each one invisible to anyone outside their pincode.

Kaarobari is the bridge. ONDC is the rails the government built. We just made the on-ramp friendly enough that any kaarobari, in any language, with any size of shop, can be live in 10 minutes. We charge sellers nothing — that is not marketing copy, that is the contract.

If we get it right, your shop reaches all of India. That is the whole job.

Tejas
Founder · Nexsol Infotech
Trusted infrastructure
  • ONDC NETWORK PARTICIPANT
    ONDC
    Registered ONDC Seller Network Participant
  • MSME TEAM EMPANELLED
    MSME
    Empanelled under MSME TEAM scheme (target M9)
  • PROUDLY MADE IN INDIA
    India
    Built in Pune by Nexsol Infotech
  • BANK-GRADE SECURITY
    Secure
    Ed25519 signing · TLS 1.3 · Encrypted data
  • GST VERIFIED SELLERS
    GST
    Every seller GST + Udyam verified
★ Free forever for sellers

Bharat ke har kaarobari ka platform.

Built by Nexsol Infotech for MSMEs across India. Sign up takes 10 minutes. No credit card. No subscription. No catch.

★ Made in India · Pune, Maharashtra